A lot of the companies that come through our
doors at Incutate are startups and small businesses who need
professional resources and marketing is one of them.
Marketing
can be a pretty overwhelming thing, so we wanted to create a consistent
marketing resource for those who are looking to start their marketing
plans, or need to get familiar with some newer concepts.
This week, we're going to get our feet wet with some simple marketing questions. Remember, add yours if you have them!
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What Is Marketing?
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Marketing helps create awareness for a product, service, idea – you name it
How Is It Done?
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A lot of different ways! Print media, advertisements, video, social media, networking, word-of-mouth…
What is the Best Way to market?
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There isn’t a one size fits all kind of marketing plan. Each product and service has something unique to offer and it’s important to create the marketing plan that fits it
How much such I expect to invest?
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Budgets tell all! Social media is a popular cost effective way to get the word out there. You don’t have to pay to have a Facebook or a Twitter and say if you did decide to run an ad campaign on Facebook, you can spend as little as $40 for two weeks. *
*More on that another week
How do I get started?
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Write a marketing plan!*
* Watch out for a downloadable template to help you get started!
Should I be on Social Media?
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YES
How to I create Content for Social Media? Does it actually Work?
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You have a short amount of time to capture the attention of someone online. Content helps keeps your followers engaged and helps you get free exposure when they share something they really like from you!
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How to create content varies. It can come in different mediums (blog posts, videos, pictures) but really should relate to your niche. Take a look at these companies really doing their thing.
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