#MarketingMondays
Google Analytics...What is it?
A good social media presence is nothing without the ability to see how impactful it is. Being able to measure your traffic (the amount of people who go to your website) is important and you are doing yourself a disservice to be online and not measuring anything!
Google Analytics is a free service from Google that allows you to learn the in's and the out's of your websites, social media outlets, SEO - there's a lot of features (https://www.google.com/analytics/standard/features/).
Personally my favorite feature would have to be 'Audience Reporting' feature. I love being able to use this data to understand who my target market is and understand a little more about them - like where they're from, how old they are, and this can be an attempt to start to piece together more of their needs.
To get started with Google Analytics is easy. Once you sign up for Google Analytics using a gmail account, go to your ADMIN tab to find your tracking code.
It will take at least 24 hours for Google Analytics to start picking up information for your website. The best feeling is when you see your page views increase on the daily! But it is also informative to see what pages are getting traffic and which ones aren't.
From using your Google Analytics data consistently, you will start to see trends in your traffic and your users, how people interact with your site and how they respond to your call of action.*
*Call of action is what you want to accomplish. It can be something like driving people to your website or encouraging them to contact you - what you want your viewer to do when they interact with your social media/website.
This week covers the basics and how to get yourself started. Next week, we will look into the nitty-gritty of your dashboard. You'll be a pro in no time!
If you have any questions about social media or Google Analytics, ask us! If you found this information useful and think it can benefit someone else? Share it!
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