Back at Work After a Long Holiday Weekend

#MarketingMondays

Getting back on the grind after a long holiday weekend.  

Let's face it.  It's not easy to get back to work after spending time away from the office.  Projects you've put off now become your priority and you're a little slower at getting into the swing of your routine.  

With social media, you don't feel out of touch with your customer or what's going on - everything is documented in real time.

Every company is different and how they execute their social media is different.  The main thing to do is start the engaging conversation early.  Ask your customers/followers how their holidays were.  While you wait for their responses, plan out your week.  Identify what goals you wish to achieve and have a plan on how to make that happen.

Rome wasn't built in a day so don't feel you need to rush to get everything done.  Prioritize your projects and tasks.  They will get done but not if you are rushing to do so.  

Did you mean to make a post over the weekend and forgot to do so?  You can use the "backdate" option on Facebook.  You have your posted scheduled for when it should have been posted. 

Long weekends are great.  Getting back to the work world might not feel so great at first, but with the right planning, you'll be back into your routine in no time.  

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Features Verses Benefits Marketing

#MarketingMondays

Marketing:  Features Verses Benefits 

Features are great.  They are what differentiates itself from the competition.  But selling your product or service solely on features may not be enough for your customer.

Take Incutate for example.  We have really great features (which we call amenities) like wifi, storage, kitchenette, areas to lounge around in - our list can grow further. 

Okay, but why?

There needs to be value.  What is your customer going to gain from your product or service when they choose you?  Time and money are valuable things and for your customer, they want to know that they money they invest into your business is going to not only produce the results your company says, but help them solve the problem that caused them to seek you out in the first place. 

Benefits are going to satisfy the customer.  While it is important to explain what your product or service does, it is even more important to explain what the product/service will do.  You have to answer when the customer asks, "What is your product going to do for me?"

We answer that question with community, collaboration, and business resources for your success.  Sometimes, the best selling points are not that are tangible.

There is something called "pain points" that your customer is looking to alleviate with your product/service.  It is the "why" in their decision to buy.  You need to be a solution to your customer. Doing this and you will find there is more clarity and understanding in your campaign to target your customer.

Like' us on Facebook at Facebook.com/Incutate 

Follow us on Twitter with the handle @Incutate

Google My Business: What It Is + October Results

A brief introduction if you aren't familiar with what Google My Business is:

Google My Business is an important tool when it comes to social media analytics.  Release June of 2014, this feature helps bring customers and businesses together under one roof using Google Search, Maps, and Google+.

What it looks like:

Say if you google search "Incutate," here's what's going to come up:

Your Google+ business account is so important when it comes to customers finding your business online.  You want to make sure that you are listed under your company's niche or field.  We orgionally were under "Office Rental Agency" and had to change when we weren't coming up under "Coworking Space" - lesson is choose wisely!

"Website" takes you to the website and "directions" makes it easier to route your commute/location.

Here's what it looks like when you google search "Coworking spaces south jersey":

 There we are!!

The ease of convenience for a customer to be able to interact with your company through finding your website, social media outlets, and being able to contact you is so important. 

How to get started with a Google+ page:

> https://accounts.google.com/signup
> Follow the prompts to creating your new account
> Note that you must verify your business before you will have a registered Google+ account.  Google will send you a pin you must use to register your business.  After that, you're official!

When making your Google+ account, realize this is now another social media outlet for your business.  Make sure the information you use is consistent across all platforms.

October Results:

Once your Google+ account is up and running, Google is kind enough to send you monthly statements - the interaction a customer had with your platform.  Here's what it looks like:

Google My Business is on your side to help your business grow organically.  Utilize these free tools to help kick-start your social media and Google search presence!

More information about Google My Business: www.google.com/business
                                                                           Google and Your Business
                                                                           Blog post on Search Engine Machine