Features Verses Benefits Marketing

#MarketingMondays

Marketing:  Features Verses Benefits 

Features are great.  They are what differentiates itself from the competition.  But selling your product or service solely on features may not be enough for your customer.

Take Incutate for example.  We have really great features (which we call amenities) like wifi, storage, kitchenette, areas to lounge around in - our list can grow further. 

Okay, but why?

There needs to be value.  What is your customer going to gain from your product or service when they choose you?  Time and money are valuable things and for your customer, they want to know that they money they invest into your business is going to not only produce the results your company says, but help them solve the problem that caused them to seek you out in the first place. 

Benefits are going to satisfy the customer.  While it is important to explain what your product or service does, it is even more important to explain what the product/service will do.  You have to answer when the customer asks, "What is your product going to do for me?"

We answer that question with community, collaboration, and business resources for your success.  Sometimes, the best selling points are not that are tangible.

There is something called "pain points" that your customer is looking to alleviate with your product/service.  It is the "why" in their decision to buy.  You need to be a solution to your customer. Doing this and you will find there is more clarity and understanding in your campaign to target your customer.

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