Thursday, November 5, 2015
Google My Business: What It Is + October Results
A brief introduction if you aren't familiar with what Google My Business is:
Google My Business is an important tool when it comes to social media analytics. Release June of 2014, this feature helps bring customers and businesses together under one roof using Google Search, Maps, and Google+.
What it looks like:
Say if you google search "Incutate," here's what's going to come up:
Your Google+ business account is so important when it comes to customers finding your business online. You want to make sure that you are listed under your company's niche or field. We orgionally were under "Office Rental Agency" and had to change when we weren't coming up under "Coworking Space" - lesson is choose wisely!
"Website" takes you to the website and "directions" makes it easier to route your commute/location.
Here's what it looks like when you google search "Coworking spaces south jersey":
There we are!!
The ease of convenience for a customer to be able to interact with your company through finding your website, social media outlets, and being able to contact you is so important.
How to get started with a Google+ page:
> https://accounts.google.com/signup
> Follow the prompts to creating your new account
> Note that you must verify your business before you will have a registered Google+ account. Google will send you a pin you must use to register your business. After that, you're official!
When making your Google+ account, realize this is now another social media outlet for your business. Make sure the information you use is consistent across all platforms.
October Results:
Once your Google+ account is up and running, Google is kind enough to send you monthly statements - the interaction a customer had with your platform. Here's what it looks like:
Google My Business is on your side to help your business grow organically. Utilize these free tools to help kick-start your social media and Google search presence!
More information about Google My Business: www.google.com/business
Google and Your Business
Blog post on Search Engine Machine
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