Marketing Predictions for 2016 from Industry Experts

As 2015 comes to a close, industry experts predict the trends that we're going to see in social media - from content creation to SEO rankings.  Here are some of our favorites we've read so far.








B2B Beat: The B2B Marketing Trends That Will Define 2016, LinkedIn Marketing Solutions Blog

This blog post features the opinions of 10 marketing leaders and advertising agency executives.  The suggestions range with some of the experts predicting that they will see an increase in targeted customer marketing.  Others talk about content and how that content will take shape (video) and how it will be produced (through managers and executives who will oversee social media decisions).

10 Marketing Tactics to Plan for in 2016, Inc. 

The key influencers who were quoted in this article were asked to answer what marketing tactic they were going to implement in 2016.  My personal favorite is how one company plans to make their brand voice stronger. 

Experts Predict 9 Ways Internet Marketing Will Change in 2016, Inc. 

For the second article from Inc., this focuses on the opinions of experts in the internet marketing field.  Some of the experts are predicting a heavier shift in transparent communication which includes videos and live-streaming apps.  Customers want to know they are benefiting from showing their vulnerability to companies by those companies returning the favor. 

5 Online Marketing Trends to Watch for in 2016, Inc. 

Another Inc. article where online marketing is the topic.  The most important thing to take away from this article is the fact that website design and efficiency is important and will play into SEO rankings.  A website being mobile friendly is important in 2015 and will continue into 2016. 

7 Marketing Trends You Need to Know for 2016, Inc.

What I like most about this article is its positioning for businesses to think about the trends mentioned as part of their marketing investment.  The trends still continue to anticipate high quality content but that will come from better writing skills and more personalization.

6 Game-Changing Social Media Trends for 2016 – The Influencer’s View, Business to Community

This is another article that talks about the predictions of social media marketing trends for 2016.  It also highlights the importance of personalization of content for customers as we now have more ways to target our audience. 

HubSpot’s Brian Halligan on The New Sales Playbook of 2016, Impact Branding & Design
 

The blog post itself is brief but you have the option to sign up for Impact's mailing list.  If you do, you're awarded with the option to download their 46 page, "16 on 2016 - Inbound Marketing Predictions from 16 Industry Experts." It's an easy-to-read PDF of experts who share their thoughts on all things marketing come the new year. 

As each article differs, one thing can be for certain in the new year: content is still king when it comes to Google preference and SEO results.  Video marketing boomed in 2015 and will continue to solidify itself as a content piece especially with live-streaming options like Periscope.  

It is also important to continually identify your customer's pain points when it comes to creating content.  Long-form content is predicted to be favorable and more so when it addresses a specific problem.  

We hope these articles help you figure out your marketing tactics and goals for the new year.  Have any suggestions of your own?  Let us know!