Quora Marketing

#MarketingMondays

The reason why a company is in business is because they feel they are the expert in that particular field.  They feel they are the solution to their customer's problem. 

For social media content, it is important to capitalize on this.  You should be pushing content that shows you are a knowledgeable company and your customer can trust what you're talking about. 

This is especially important in the B2B (business to business) marketing world.  These businesses can't capitalize on a tangible product - they aren't going to generate instant gratification that way.  They must build up their customer's trust by showing they know what it is you are looking to solve and that they are the ones who can make that happen.  

One not-so-common (or rather, instantly thought of) way of spreading your knowledge is through Quora. The question and forum website allows users to post a question to a particular thread, and can get answers from the average Joe, to CEO's.  Their mission is to, "share and grow the world's knowledge." You can be apart of that.

You will increase your visibility even if it's just by a few people but you're still generating a presence and that's what is important.  It's also a cost-effective way to market yourself online (because it's free!)  As a small business, you want to cut costs and maximize your efficiency.  

The more questions you answer, the more you will become synonymous with that topic area.  On the right hand side, Quora will also list the most viewed profiles.  Taking just 10-20 minutes a week to do this can help you and your business on your quest to generate awareness.  

Do you have other ways your business identifies itself as an expert?  Let us know!