#MarketingMondays
But Instagram is the photo-sharing social media app that is a force to be reckoned with. Instagram's active user base has grown by 64 percent.
It is the app both individuals and businesses are using to capture audiences. It is easy to use and has a sleek, modern design. It is the app that you should be getting onto now.
Instagram is a great way to market your business because it gives you a chance to take your customers behind the scenes of the day to day operations. Behind the business is a person and that helps you connect with your customer on a more personal level (see benefits verses features marketing).
So now that you are ready and willing to get onto Instagram, what should you do next?
Identify what your company stands for and post a visual representation of it.
We wanted to show that we welcome new visitors, that we believe in collaboration. We also wanted to show the uniqueness of our members.
Once you have some pictures posted, you want to identify the keywords you want your company to be associated with on Instagram. Once you have them picked out, utilize Instagram's search feature:
It will return to you the keyword and how many posts are associated with it, and other forms of how your key word is being adapted.
Now you're posting pictures and hash tagging like a pro! But you want to create awareness of your brand by interacting and following other users. When you click on the respected hash tag, it will show you all posts that have the hash tag in their description. This helps you find accounts to follow.
But what do you post now?
Instagram is a great way to showcase unique parts of your business and describe it in-depth. One thing you must remember is that this is another platform for your business to connect with your customer. What is your objective on Instagram? Is it to build brand awareness? Make sure you know why you are posting on this social media outlet.
Once you do that, some fun ideas of photos could include taking a photo of a client meeting or showing that it's someone's birthday in the office. You want to make your photos vibrant and eye-catching - give people a reason to connect!
Here are some additional articles that can help you on your quest to Instagram greatness:
No comments:
Post a Comment